Bruce Frumerman, President, Frumerman & Nemeth Inc.
Bruce Frumerman is founder and CEO of Frumerman & Nemeth Inc. (www.frumerman.com), a communications and sales marketing consultancy that helps financial services firms create brand identities for their organizations and develop and implement effective new marketing strategies and programs. The firm was named 2013 U.S. Marketing Firm Of The Year For Hedge Funds by Acquisition International Magazine's International Hedge Fund Awards. Founded in 1987 pre-Crash, Frumerman & Nemeth's work has helped money management clients attract over $7 billion in new assets, yet they are not third-party marketers.
His firm helps financial services clients to develop better buyer-focused positioning strategies and storylines to differentiate them from their competitors; create more cogent and compelling sales presentations and marketing materials to better tell their story throughout the selling cycle; and use media relations marketing and industry conference speaking opportunities to help establish a branded identity for their organization by generating third-party endorsement for the expertise of their people, the value of their services and the quality of their products.
Mr. Frumerman has over thirty years experience in corporate branding, product positioning, public relations, sales marketing, advertising and investor relations. He is a frequent speaker at various conferences for hedge fund managers, institutional and Separately Managed Accounts money managers, investment management consultants, and Third-Party Marketers where he addresses the topic of marketing money management services. Also, he has been published addressing the subject for Reuters HedgeWorld, FINAlternatives, Emerging Manager Monthly, CanadianHedgewatch, Emerging Manager Focus, International Financing Review, Traders Monthly, HedgeConnection, TAAAPs (The Alliance of Alternative Asset Professionals) and Investor Relations Newsletter.
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